Color of the Year Viva Magenta

The color of the year chosen by the Pantone Institute is associated with courage, fantasy, optimism, joy and strength. It is unconventional. It stands out with its liveliness, encourages experimentation and self-expression without limits. It is a color suitable for anyone who approaches life with courage and curiosity, having even a bit of a rebellious nature. A crimson shade of red that does not dominate, but encourages the creation of a new, positive reality. The common feature of the color Viva Magenta and last year's color of the year Vera Peri is the harmony between the real and virtual worlds.

Cosmetic must-haves

We strongly encourage you to use crimson shades in your makeup and nail styling. Lipsticks and nail polishes will work perfectly here, thanks to which we will diversify even the most neutral styling. Shades similar to this most fashionable color this year can be found among the series of our matte lipsticks in the  Matte Crayon Lipstick and among the series of nail polishes with different finishes. It should also be remembered that this year, the cosmetics that are worth having in your cosmetic bag are: a foundation with a natural finish such as  HD Foundation , available in various shades, a classic eyeliner and products that give a luminous finish. Our Sheer Baked Powder will also work perfectly  , thanks to which we will additionally smooth the skin. The Metals Sculpting Palette 3in1 will also be a great solution , which combines bronzer, highlighter and blush, so it is a great solution when we do not have time (and not only!). The Longstay Precise Browliner will also come in handy , as it will help you perfectly highlight your eyebrows and give them the right shape.

This year, we are definitely focusing on cosmetics that will quickly and easily cover up imperfections, providing a natural, slightly shiny effect.